Love Our Lobster
The ‘Love Out Lobster’ campaign had been around for sometime but Lobster PEI recognized it needed to ‘come out of its shell’ with a new branding and marketing strategy. Partnering with the organization, our initial campaign resulted in web traffic up over 1,300% while their social channels had increases averaging between 30 to 50% each. And the best result? We got to ‘crack into’ a few lobsters along the way!
The ‘Love Out Lobster’ campaign had been around for sometime but Lobster PEI recognized it needed to ‘come out of its shell’ with a new branding and marketing strategy. Partnering with the organization, our initial campaign resulted in web traffic up over 1,300% while their social channels had increases averaging between 30 to 50% each. And the best result? We got to ‘crack into’ a few lobsters along the way!
