Tuesday, March 09, 2010
Would You Like Some Creative In Your Coffee?
Coffee, the drink to get you through the day. People are always on the go and coffee gives that little boost to keep them going. Here are some caffeinated beverages that will stop you in your tracks and have you appreciating coffee on a whole other level.
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Thursday, March 04, 2010
A hot new way to decorate your house
Function and form blend together seamlessly with this modern update of an age-old and essential home fixture; the common radiator. These stainless steel focal pieces not only wow guests, they heat your home with understated style! With several designs available from Carisa there's radiator art to suit everyones taste.
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Tuesday, March 02, 2010
Ketchup Packs With a Message
The dangers of land mines is something that needs attention and awareness to help fight. Designed by PublicisMojo, ketchup packs in some restaurants in New Zealand were produced to show the effects of land mines in a truly unique manner. After opening just one pack, it would be impossible to not connect with the campaign.
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Friday, February 26, 2010
On The Road With Creativity
Check out how the following companies have looked into a creative alternative to promote their products while on the go. When these guys pass you by on the open road you may be taking the next exit to pick up a thing or two at the store!
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Tuesday, February 23, 2010
PSA for PSF
This public service announcement for the Pacific Salmon Foundation accomplishes three key things. One-- it is beautifully shot and actually makes you want to fish. Second-- the integration of well-positioned and well-designed animation really drives home the important facts and story points. And third-- the call-to-action directly connects with the key audience; the anglers that fish the waters. For one 30 second ad, the execution is tremendous.
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Thursday, February 18, 2010
Wheels & Deals
The print ad has been an important means of communication for the automobile industry since its inception, and from a look at some of these samples it's clear that the style and messages of these ads have changed just as much as the cars themselves over the years. Once upon a time these adverts were jam packed with columns and columns of info, colourful hand-renderings of your favourite (now classic) cars, cheesy excuses to tie in some scantily clad ladies, and some marketing schemes that are just plain bizarre...
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Friday, February 12, 2010
97 minutes of Commercials
"The World's Best Commercials 2009", a film put together by the London International Awards, has had several (well-attended) showings at City Cinemas in downtown Charlottetown this month. The 97-minute long film features more than 75 of the best commercials from the past year which range from humorous and light-hearted to serious and heart-wrenching. While all of the commercials deserve a mention (they ARE the worlds best, after all), "Fantastic Journey" from Virgin Media stood out - winning gold in the cinematography category. Produced by Rogue Films (London) and directed by Sam Brown, "Fantastic Journey" is a feel-good commercial that will leave a smile on your face.
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Friday, February 12, 2010
Some Outdoors Indoors
If you can't get enough of the great outdoors, whether you live in a sprawling metropolis or a quaint country backroad, these unique rugs from Permafrost and CB2 are sure to capture the essence of your respective surroundings. Finally, footsteps in cement, deer prints in the snow and tire treads on the lawn can be enjoyed from the comfort of your living room, as are have been faithfully reproduced in these unique floor coverings.
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Friday, February 05, 2010
You say tomato - I say pass the Ketchup
In1968, when H. J. Heinz unveiled their humble ketchup packet their little pocket size product revolutionized the condiment experience for restaurants and Drive-Ins alike. As much as this little packet of tomato delight is savoured globally, it had also been a cumbersome contraption to manage without spilling or squeezing all over the place when opened. The biggest complaint by consumers has been that there was no way to dip ketchup and eat it on the go.
With their beloved consumers in mind, Heinz stepped up to the challenge and tasked their design team to create a better packet that would meet the demands of the consumers. The company even supplied the team with a used minivan to do their own road tests with the prototypes.
After hearing what people really wanted for the packet design, the company struck on a new idea that wouldn't squirt when unexpected and still be easy to open and manage for all ages.
Thus, the new larger packet shaped like the iconic bottle design with a shallow cup to allow for dipping and a peel back lid to allow for a squirtless opening was unveiled. The launch of this new packet will be tested in select fast-food restaurants and will be phased in over time into the global market where they sell upwards of 11 billion packets annually.
However, those who still hanker for the bygone era of the traditional packet will still be able to have that option for the time being. Plus, sometimes its just fun to try and squeeze out every last drop onto your fries!
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Friday, February 05, 2010
Play with your Food
Forget what your mother said, go ahead and play with your food!
Bento can be a simple single portion home packed meal or an elaborate arrangement featuring flowers, animals, people or characters. We're glad that some folks didn't listen to their mom's advice when they artfully prepared these Bento treats!
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