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PEI Oyster Society
PEI Aquaculture Alliance asked for a campaign that promoted PEI oyster producers, highlighted restaurants offering shucked oysters, and encouraged people to try oysters for the first time. But why develop a standard campaign when you can create a ‘what if’ idea that received national media attention when launched, and is well on its way to being the tradition for becoming an honorary Islander!

www.peioystersociety.ca
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