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BONY BROTH
After sampling the classic version of Mike & Julie Taylor’s chicken broth, and seeing firsthand how much effort and quality went into their local product, we knew what they had developed was no ordinary broth. The challenge was to communicate this to potential consumers through their packaging with only so much room to tell their brand story. Starting with defining their new brand positioning and tagline, through to developing a brand family of different flavours, we’re thrilled that more and more Islanders are spotting their packaging and rediscovering how tasty and nutritious broth can be!
BRAND POSITIONING
PACKAGING