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The Shops of Confederation Court Mall

When we first partnered with the Shops of Confederation Court Mall, our immediate challenge was to develop a tagline. Typically a slogan or phrase which articulates the brand promise, taglines should be memorable, motivating, and drive home a certain aspect, benefit, or characteristic of your company.

With the combination of fine apparel, accessories, great gifts, home decor, dining, and products you can't find elsewhere, the Shops of Confederation Court Mall offer a shopping experience that is definitely unique. There is nothing 'box store' about this downtown Charlottetown landmark.

By determining the brand foundation first, we developed the tagline of "Shop outside the box." With this tagline in place, all other advertising, promotions, and events have been based around delivering on that promise.


FRESH MEDIA CREATIVE:
Advertising Campaigns • TV Spots • Web Site • e-Newsletters • Posters & POS Materials • Photography





www.confedcourtmall.com